Education Events · Student Recruitment

UKEC Campus Recruitment Campaign

Multi-University Student Acquisition Strategy

Role
Events & Marketing Executive
Timeline
Jan 2025 – Dec 2025
Location
London, UK

Project Goal

• Drive measurable student sign-ups

• Strengthen brand presence within UK university communities

• Convert offline engagement into measurable registrations

1

Campus Education Expo

Authority Positioning

Strategy

University Partnerships

Partnered with 7 universities' student ambassadors to access trusted campus networks.

Structured Conversion Flow

Built a structured on-site conversion flow to maximize sign-up efficiency.

End-to-End Coordination

Coordinated advisors, on-site logistics, and follow-up pipeline for seamless execution.

Outcome

~200
Students Engaged
Across campus education expo
70+
New Sign-Ups
Generated from expo events
7 Universities
Trusted campus network partnerships
2

Freshers Welcome Trip Activation

Community Bonding

Strategy

Lifestyle Activation Design

Designed IKEA & Bicester Village onboarding trips targeting new international students' practical needs.

Natural Brand Integration

Embedded brand messaging naturally within the guided shopping journey.

Peer-Led Trust Building

Collaborated with student ambassadors to build peer-led trust for potential future sign-ups.

Social Media Communities

Built scalable social media communities to support long-term promotional initiatives.

Soft-Conversion Funnel

Turned lifestyle activity into a soft-conversion funnel.

Outcome

54%
Conversion Rate
From welcome trips
Recurring
Referral Ecosystem
Cross-campus student network
Long-Term Impact
Scalable community infrastructure for sustained growth

Skills Demonstrated

Campus Marketing Student Recruitment Partnership Development Conversion Strategy Community Building Event Coordination Brand Activation Social Media Strategy Peer-Led Marketing Funnel Optimization