Project Overview
Orchestrated a high-profile charity auction for the Animal Nature Future Film Festival (ANFFF), bringing together wildlife conservation advocates, London's elite professionals, BBC producers, and renowned artists. The event featured an art auction benefiting wildlife protection organizations while creating strategic networking opportunities for VIP attendees including media executives and cultural leaders.
Event Operations
Role: Events Coordinator
Strategy
Secured an experienced indoor gala photographer to produce high-quality post-event visual assets
Curated a modern Chinese-style catering concept to align with the organiser's cultural identity while differentiating the VIP experience
Recruited and managed 9 volunteers, optimising on-site efficiency while reinforcing the event's public welfare positioning
Coordinated cross-functional execution across catering, artists, organisers, and volunteers to ensure seamless delivery
Outcome
- Delivered seamless operations within controlled budget constraints
- Produced high-quality visual assets for cross-platform content distribution
Audience Engagement & Programme Design
Role: Host
Strategy
Designed the engagement curve of a 3-hour formal auction, opening with warm-up interaction to reduce psychological distance in a VIP setting
Inserted a strategically timed 20-minute networking break to prevent attention fatigue and reset audience energy
Structured programme pacing by alternating guest artists and organisers to sustain energy throughout
Outcome
- Sustained consistent audience engagement across the full event duration
- Achieved full sale of 5 artworks
- Increased audience energy and post-event discussion
Project Impact & Key Achievements
Successfully hosted BBC executives and media professionals
All 5 artworks sold through strategic engagement design
Cross-functional coordination within budget constraints