Project Goal
Increase brand visibility in the London Asian lifestyle market and drive in-store traffic through a creator-led activation, leveraging cultural moments and influencer partnerships.
End-to-End Execution Strategy
Strategy
Initiated partnership with Oh My Cream and secured activation approval by presenting a cross-cultural influencer strategy
Sourced, negotiated and managed 20 London-based lifestyle creators (10K–60K reach), aligning content tone with brand positioning
Developed a structured content framework with clear shooting briefs and publishing timelines to ensure brand consistency
Managed event flow, influencer coordination, guest experience and real-time content capture
Designed and executed Lunar New Year cultural gifting strategy to drive emotional connection and purchase conversion
Outcome
- Increased engagement within the target community
- Delivered long-tail reusable content assets
- Established brand presence in London Asian lifestyle market
Project Impact & Key Achievements
Curated and coordinated London-based lifestyle influencers
Significant social media reach and brand visibility
Verified in-store traffic and purchase conversions