Overall Project Goal
Introduce Temper's international growth and build a potential Asian student pool for future education programmes through strategic cross-border partnership development.
Local Partner Development – YOUNG Theatre
Goal: Secure venue partnership and ensure regulatory compliance
Strategy
Identified YOUNG Theatre as the local anchor partner and initiated collaboration
Secured regulatory consultation to ensure legal delivery in China
Negotiated venue terms, including zero-deposit and flexible payment structure to minimise financial risk
Confirmed residency schedule, technical requirements and on-site support
Outcome
Temper's first international venue was secured with favourable terms, and operational readiness was confirmed.
Student Recruitment & Market Activation
Goal: Recruit and select full enrolment of strong-background students
Strategy
Designed a two-month targeted recruitment campaign across performing arts communities
Leveraged Eventbrite to introduce early-bird and group incentives, accelerating applications through automated ticketing and promotional campaigns
Hosted two taster sessions to build trust before enrolling in the masterclass
Outcome
Established Temper's first Asian student cohort and repeat demand signals.
Programme Delivery & Internal Coordination
Goal: Liaise effectively with the UK company to deliver the course and merchandise
Strategy
Coordinated UK–China planning across time zones
Managed faculty travel, prop logistics, and interpreter arrangements
Designed branded tote bags, certificates, and merchandise
Structured shared documentation system for contracts, budgets, and schedules
Outcome
Delivered two-week residency + five-day intensive masterclass smoothly. Built scalable template for future international expansion.
Branded Merchandise
Project Impact & Key Achievements
Successfully launched Temper's expansion into Asian market
Strong market demand within 2 weeks of launch
Negotiated zero-deposit agreement minimizing financial exposure
Built reusable playbook for future international expansion