Mary He

Event Strategy & Executive Engagement Specialist

"A collaborative, details-driven events professional with a bias for action and a deep understanding of VIP hospitality."

Bridging the gap between high-stakes brand strategy and seamless operational execution. Specialized in navigating C-suite environments, end-to-end event logistics, and high-touch VIP experiences.

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Cross-Sector Industries
Film & Entertainment
Theatre & Performing Arts
Executive Search
Beauty & Luxury
F&B
Education
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High-Pressure Live Execution

Total on-site coordination and facilitation hours

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High-Value Stakeholders

Total audience engagement and VIP management

ANFFF Selection Temper Oh My Cream MILKSHA UKEC
ANFFF Selection Temper Oh My Cream MILKSHA UKEC
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International Key Locations
London
PROJECTS IN LONDON
ANFFF Charity Gala
VIP Event
Selection Executive Club
C-Level Event
Temper Theatre
Cultural Exchange
Oh My Cream
Brand Activation
Paris
PROJECTS IN PARIS
Oh My Cream
Luxury Brand
Shanghai
PROJECTS IN SHANGHAI
Temper Theatre
UK-China Exchange
Manchester
PROJECTS IN MANCHESTER
UKEC Campaign
Campus Recruitment
Colchester
PROJECTS IN COLCHESTER
Milksha Grand Opening
Brand Launch

Featured Projects

High-impact events delivering measurable results

Executive Engagement · VIP Event

ANFFF VIP Charity Night

Orchestrated exclusive charity auction for Animal Nature Future Film Festival, bringing together wildlife conservation advocates, London's elite, BBC producers, and renowned artists for art auction benefiting wildlife protection.

VIP Auction Management
Curated exclusive auction experience for high-profile guests and cultural patrons
Corporate Sponsorship
Secured partnerships with premium brands and wildlife conservation organizations
Relationship Building
Established long-term connections with BBC executives, artists, and conservation leaders
VIP Relations BBC Executives Art Auction Charity Fundraising
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Executive Engagement

Selection Executive Club Annual Event

Delivered dual-role excellence as Operations Assistant and Lead Host for 40+ C-suite executives, combining meticulous operational support with sophisticated executive hosting.

Dual Role
Operations Assistant + Lead Executive Host
Audience
40+ C-level executives from leading London companies
Impact
3-hour engagement strategy with premium networking experience
Executive Presence VIP Relations Event Hosting
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Cross-Border Scalability

Temper Theatre - UK-China Cultural Exchange

Developed scalable event playbook for cross-border theatre production, coordinating between UK and China teams with focus on cultural adaptation and operational excellence.

UK-China cross-functional coordination
Created reusable event playbook
Streamlined operational processes
Cross-Cultural Process Design Team Coordination
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Commercial Impact

Oh My Cream - Luxury Brand Activation

Delivered high-impact brand activation for luxury beauty brand, achieving significant social media reach and establishing premium brand presence in market.

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K+ Impressions
Premium
Brand Positioning
Influencer Marketing Brand Strategy Social Media
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Oh My Cream Event
MILKSHA Logo
Brand Launch · Market Entry

Milksha Grand Opening

Executed strategic market entry for new F&B brand through 3-month pre-launch campaign, real-time social activation, and sustained post-launch engagement, achieving 1000+ cups sold on opening day.

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Cups Sold Day 1
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Customers Engaged
Mayor
Endorsement
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Influencers
Market Entry Local Marketing Social Activation
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Education Events · Student Recruitment

UKEC - Campus Recruitment Campaign

Drove measurable student sign-ups through dual-strategy approach: campus education expos for authority positioning and lifestyle activation trips for community bonding, achieving exceptional conversion rates.

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Universities
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Expo Sign-ups
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% Conversion
Campus Marketing Community Building Conversion Strategy
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Skills & Expertise

Combining traditional event excellence with modern workflow automation

Strategic Operations & Leadership

Executive Presence VIP Relations & Engagement Scalable Playbook Creation Stakeholder Management Cross-border Logistics Budget & Vendor Negotiation

Project & Data Management

Microsoft 365 (SharePoint, Teams, Excel) Google Workspace HubSpot Notion Google Analytics 4 Zapier EDM & A/B Test (Mailchimp/MailerLite) Eventbrite Trello Doodle Typeform

AI Intelligence & Creative Media

AI Productivity (Gemini, Claude, ChatGPT, NotebookLM) Creative Suite (Canva, CapCut) Social Media Management

Let's Create Something Amazing

Email
maryhe666@outlook.com
LinkedIn
mary-he-uk
Download Full CV